Hotel Market: Ukraine KPI Perfomance 2021 by Month

September: Occupancy- 66%, ADR - 2305 UAH, RevPAR- 1519 UAH

August: Occupancy- 67%, ADR - 2423 UAH, RevPAR- 1624 UAH

July: Occupancy- 68% , ADR - 2839 UAH, RevPAR- 1956 UAH

Owners and General Managers

How much revenue does our hotel generate compared to the competing group? Where is the hidden potential for increasing profitability? How to adjust the business model to achieve the best result? Leave the conference room or transform it for another purpose - which strategy to choose?
ADR, Occ, TRevPEC, TRevPAR - indicators for the analysis of current operational activity and development of development strategy.



Revenue managers, commercial directors

At what rate to sell today?
Why did we lower the tariff and sales did not increase?
Reduced the tariff, sold the numbers but the competitors collecting cream at higher tariffs?

Fill in the data on a daily basis, receive honest information in a timely manner and make informed decisions



Investors                                               


Which hotel to invest in, a three-star hotel, a luxury hotel, a business hotel or a farmstead in a ski resort?

In order to calculate the NPV of the project, Investors analyze future investment projects and pay attention, first of all, to the indicators: RevPAR, ADR, Occ, GOPPar, TRevPEC, EBITDA, and forecast forecasts are compared with indicators by industry.



Who owns the information, he owns the world
(Mayer Amschel Rothschild)

WITH HOTELMATRIX YOU:

Focus on real market demand

Analyze your performance in terms of the market and quickly adapt solutions to the business environment

See the real picture of your competitor's ADR

Evaluate your pricing strategy. Identify segments and niches where the hotel can earn more

In the course, what income per guest from key services receives a competitive group

Identify the strengths and growth areas of the hotel and implement marketing solutions

HotelMatrix provides analytical data of the hotel market of Ukraine

KPI - key performance indicators of the hotel

Occupancy

The first of the hotel's three key KPIs. Occupancy shows the percentage of rooms sold relative to those available for sale over a period of time.
It is important to monitor this data daily to analyze and forecast demand and calculate the best rate of the day for each guest segment.

ADR

ADR is the average daily rate. The second important indicator that can give us information about what pricing policy the hotel applies.
Comparing the ADR of the hotel with the ADR of a competing group, you can draw conclusions about your pricing policy: your rates are inflated, understated, or go at the pace of the group.
It is important to analyze ADR in pair with Occ.

RevPAR

RevPAR (revenue per available room) is one of the most common financial indicators to assess how effective a hotel is. RevPAR shows how much revenue from room sales is available for each available number. RevPAR is analyzed when defining strategy and making investment decisions. Comparing RevPAR with the average for a competitive group, you get effective information about the further development of the business model implemented by your hotel.

TREVPAR

TREVPAR stands for total revenue per room.
This is the KPI, which calculates the hotel's gross revenue per available room. While RevPar takes into account only the income from the number of rooms.

TREVPEC

TREVPEC stands for total revenue per customer.
KPI for calculating the total income received per guest.

REVPATH

RevPath is a calculation to determine the profitability of SPA, which will help to look at income from another point of view, given the need to "rotate" the treatment rooms during the day. It is very similar to RevPath for Rooms. This helps the SPA manager manage time more efficiently.

RevPASH

RevPASH (Revenue per Available Seat Huor) - the average income per seat for the period in money, which can be calculated as the distribution of income from the sale of food and beverages by the number of seats and hours worked.

REVPAM

This is the KPI for hotels that have their own premises for conferences and banquets. The efficiency of the sales department is calculated on the income per available square meter of banquet space.

HotelMatrix: be informed about market perfomance

NEW FUNCTIONAL

RATEmatrix

RateMatrix is a new tool for analyzing prices on OTA's.

MONITORING

Daily monitoring competitor's price helps your hotel to react quickly and change your price. With RateMatrix you can monitor the market situation.

FEATURES

RateMatrix provide the opportunity to create your competitive group of 6 hotels and monitor prices of your competitors up to 180 days,


Sign up  and create a personal hotel account

enter daily metrics in the personal account: number of rooms sold, number of guests

use data to take  smart decisions  on permanent basis 

WE CARED ABOUT SAFETY:
- The program is configured so that only you have access to your hotel data
- We strictly adhere to the obligations regarding the confidential use of data
-each program participant has equal rights to receive data - only averages for the group or industry as a whole
-server is located in a reliable data center in the EU

GET ACCESS TO DATA TODAY

Registration form

Below you can fill out the feedback form to register on the site.

Contacts

HotelMatrix specialists will be happy to answer your questions.

We will be happy to be useful in creating an effective revenue management system for your hotel.

HotelMatrix Participants


Chernihiv region

Chernivtsi region

Useful Information


New hotel in the HotelMatrix family!

Good afternoon friends!


We are sincerely happy to welcome one more Lviv hotel in our super hotel family - Ference Hotel & Restaurant!

If you haven't joined us yet, now is the time! We are waiting for your messages.

RateMatrix Update

As always we want to share with you great news and update in the RateMatrix! RateMatrix allows you to not only monitor prices of your competitors for up to 180 days with the booking.com, but now also with one of the OTA - expedia.com!

Benchmarking of hotels KPI for the September 2021

Good afternoon, friends!

The first month of autumn has already passed and we are pleased to finally present our traditional interesting statistical information of hotels in September 2021.

New report in the HotelMatrix - Market Share Report

Good afternoon, friends!

The HotelMatrix team is happy to share the good news with you! We have added a new report to the HotelMatrix - Market Share Report!

Details by the link!

Benchmarking of hotels KPI for the August 2021

Good afternoon, friends!


Finally we can share with you interesting statistical information about hotels indicators of the last summer month. So let's look how did hotels in the largest cities of Ukraine work in August 2021.

New hotel in the HotelMatrix family!

Good afternoon, friends!


We are sincerely glad to share with you that Kyiv Hotel has joined our hotel family - Vozdvyzhensky!

If you haven't joined us yet, now is the time! We are waiting for your messages.

New functionality from HotelMatrix - RATEMATRIX

Good afternoon, friends!


We are sincerely glad to return with super news and HotelMatrix updates! 💪💪💪
We have updated the HotelMatrix system and added new functionality - RateMatrix!

Benchmarking of hotels KPI for the July 2021

Good afternoon, friends!

The HotelMatrix team is pleased to share with you interesting statistical information about hotelsindicators in the largest cities of Ukraine in July 2021. We know that you expected our news.

New hotel in the HotelMatrix family!

Good afternoon, friends!

We are sincerely glad to share with you great news. One more beautiful Lviv hotel has joined our hotel family - Lion's Castle!

If you haven't joined us yet, now is the time!

New hotel in the HotelMatrix family!

Good afternoon, friends!

We are glad to return to you with another good news and a new hotel in our hotel family - RIUS Hotel Lviv! Welcome to the HotelMatrix system!

If you have questions or would also like to join our large family of hoteliers, write to us.

Benchmarking of hotels KPI for the June 2021

Good afternoon, friends!

The first half of the summer has already passed and we are glad to share with you again interesting statistical information for the June 2021.

Last month we shared with you positive news about increasing for the all indicators in all major cities of the Ukraine in May. This time the figures are even more impressive!

New hotel in the HotelMatrix family!

Good afternoon, friends!

The HotelMatrix team is back with great news! We sincerely welcome Baza Smart Hotel in HotelMatrix!
One more modern and unique hotel in the beautiful Bukovel region! We as well as our colleagues are preparing for the next season in Bukovel region and are working to increase the number of hotels!
If you have questions or would also like to join our large family of hoteliers, write to us.

What is the reason to use HotelMatrix for hotels?

Our candid conversation with Irina Demyanenko.

Revenue Manager at the five-star Kharkiv Palace Hotel in Kharkiv.

Benchmarking of hotels KPI for the May 2021

Finally we can share with you the statistical information for the May 2021.
As we hoped, the May was an active month and all indicators of the largest cities of Ukraine were increased! We sincerely happy for hoteliers of Ukraine and we are glad to observe the positive dynamics on the hotel market!

What will the summer season be like in 2021?

Our team is sincerely looking forward for the beginning of summer and the opening of the holiday season in the southern part of Ukraine and beyond. This Friday we want to share with you the vision of hoteliers. What do hoteliers think will be the summer season in 2021 and how it differs from previous years.

Revenue checklist

We promised to share interesting information with you every Friday. We think that it's better to share useful information! Today, let's look at the Revenue Manager's checklist.

Benchmarking of hotels KPI for the May Holidays 2021

This Friday we would like to share with you statistics for the May holidays from 1st of May till 10th of may.
How did the biggest cities work?

Benchmarking of hotels KPI for the April 2021

Good morning, friends!
The time of the holidays is over and we are happy to share with you the statistical information from HotelMatrix.
How did the April lockdown affect the hotel market in the largest cities of Ukraine? What is the difference between March and April? More details you will find by the link!

CHAIN HOTELS IN A PANDEMIC: PROBLEMS, GOALS AND SOLUTIONS

Larisa Tsviluk

Regional Director of Sales,
Mozart Hotel Group Odessa
mozartmc.com | mozart-group.com

Benchmarking of hotels KPI for the January 2021

New Year, Christmas and lockdown - how hotels were stormed in January and with what results did they overcome the first month of 2021?
For the second month in a row Lviv holds the leading position for all indicators. And if the ADR is almost the same as in Kharkiv (2236 UAH VS 2222 UAH), according to RevPAR Lviv is 14% ahead of Kharkiv.
Odessa showed the minimum RevPAR of 269 UAH, which is lower than the result of Lviv in 2,9 times.

Coronavirus: Hotels and Airbnb are planning a "fundamental shift" after the shutdown of COVID-19.

As access restrictions are restricted in several European countries, many in the tourism industry hope that with higher standards of clean-up and social backwardness, business can continue in a new form.

Revenue Management to Revenue Strategy: Changing the Role of RM in Hotels.

As US hotel employment rates are at record levels, hoteliers need to be creative when it comes to paving the way for higher rates and higher profits.

HVS Report - Will ancillary income become primary income in the COVID era?

We believe that this pandemic has given us the opportunity to reboot in the true sense and review every area of revenue and product that we can sell from infrastructure.

OUR PARTNERS