Understand your position
Compare actual ADR, occupancy and RevPAR with aggregated competitive-set performance.
Performance beyond asking prices
A published room rate does not reveal the price actually achieved. Benchmarking helps you evaluate sales performance.
- Occupancy: are you capturing your share of demand?
- ADR: how does your average achieved rate compare?
- RevPAR: are rate and occupancy working together?
Reports depend on the availability and sufficiency of competitive-set data in your market.
Indexes compare your hotel with its competitive set. A value of 100 means parity; above 100 means outperformance on that metric.
Illustrative data · not actual hotel resultsADR × Occupancy = RevPAR
Benchmarking compares actual sales performance. HotelMatrix shows published rates. They provide different information for different decisions.
All capabilities
Understand your position
Compare actual ADR, occupancy and RevPAR with aggregated competitive-set performance.
Explore module+02 / RATE MONITORINGSee how market rates move
Track published competitor rates and identify dates that deserve your attention.
Explore module+03 / FORECASTLook ahead with context
Explore future demand using seasonality, events and the available data from your hotel.
Explore module+See your market more clearly.
Your ADR and occupancy tell only part of the story. Compare them with your competitive set and identify opportunities without revealing individual participants’ results.